Table of Contents:
* Keep the headline interesting. Once you start writing an article to market yourself, it is important to concentrate on the content and the heading as well. You should write a click worthy heading that captures the interest of users and makes them read your article.
* Keeping the readers interested while reading your article is a subject of prime importance. You should provide relevant information about your business not just concentrate on selling yourself. Reader should feel that there is something in your business for them.
* While deciding the content for your article, you have to decide what purpose are you writing for and your main goal. Select the quantity and quality of words accordingly. High quality articles impress the readers while lengthy articles makes them lose their interest in your article and consequently in your business.
* Writing and posting an article on your blog is not enough. You have to promote your article so that it can reach out to maximum number of readers. Social networking will do that for you but you have to socially active and reactive.
* Another effective way of article marketing is to publish an eBook which contains the best articles written by you and excerpts about your business profile. You can offer this free to the interested users.
* Research is a very important phase of article marketing. Thorough analyses should be carried out and high traffic keywords should be used frequently. This makes sure that whenever a user types a phrase that you have already researched for and used it in your article, your article will be displayed as one of the top results.
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