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You’ve seen the ads and websites, right? Make $10,000 a day from home. Never work again! Guaranteed Income for Life! Of course you believed every word of it right?

If you did, you are not alone. Everyday countless internet marketing ‘newbies’ plop down good cash to purchase the Master Reseller Rights or Private Label Rights to some product. Unfortunately, most of that money was wasted, and very few people will actually recoup the money they spent.

Simply put, Master Reseller Rights or Private Label Rights Offers provide you a product, such as a series of eBooks or a software product. More importantly they also give you the right to re-label and or resell those products to others, including the resell rights. You buy Product A with Master Reseller Rights. Your then resell (get it?) the same product to someone else, also giving them reseller rights. They in turn resell the product and on and on’.

So are Reseller Offers fake or even bad? The answer is a resounding ‘it depends.’ The ‘depends’ in this case is how the Resell product is used by the buyer. A buyer who purchases Resell products for the right reason can actually make money. A buyer who purchases the product to get rich overnight will almost certainly not get rich overnight, or at any time.

How do you make money with Master Reseller and Private Label products? It takes work and planning.

There are a number of approaches to using Mast Reseller and Private Label Rights products. Those approaches may be limited by the license for the products you bought. Make sure you know what is allowed for each product. For instance, can you give the product away? Can you break it into parts for reuse? Can you resell the product with your name as the author? Are you getting an editable version of the text? Look for products that allow you full flexibility to not only resell but also reuse the products.

Also, you may be limited by how others are using the product. Can the product easily be found at other sites? Is it being sold for a price you can bear to match? How long has the product been available?

Once you’ve made a purchase, you now likely have a sizeable amount of content or a software product. On the internet today, content really is a commodity. To get high search engine rankings and traffic you have to have content that people want to view. Using this content is how you can turn your investment into a profit. Consider these ways to use the content you now have:

‘Use the content on your own existing or new site(s). There are Reseller products for almost every niche. Use the content to build out your website and offer visits a reason to come back. For best results, consider ‘editing’ the content to make it unique and relevant to your site.

‘Use the content to drive traffic to your new or existing site. Assuming your license permits it, use parts of the content as articles, forum or blog postings. Again, make sure you edit the content enough to make it your own. Search engines, and web users, know when they’re looking at duplicated content.

‘Actually resell the products. The key here is that you have to make an additional investment of time and or money to sell the product. This involves the same marketing strategies you’d use to sell anything on the internet (or anywhere). Create a site, likely using the sample site included with your purchase and then get traffic to it. Consider the standard SEO methods for getting traffic, but also consider paid advertising like pay-per-click. Remember, this is a ‘business’ you are trying to start. Few businesses start or run for free.
‘Finally, consider giving the content away. This may sound illogical, but if you have other products or services you are selling, ‘free’ content may be just the thing to get visitors to your new or existing sites.

The bottom line is that Reseller and Private Label products are like anything else. If you expect them to work miracles you are going to be disappointed. But, if you consider them as part of a larger time and money investment, they can be valuable tools to your internet marketing experience.

Aubrey Jones is President and founder of Riverbank Consulting, Inc. Through Webs 4 Small Business he is able to bring SEO and other internet services to Small Business owners. He has been in the technology and internet industry for over 10 years building and managing large commercial internet services.

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